digressions

on marketing, education & technology

marketing 571 winter 2009/10 wrap-up

(For students in my graduate marketing class, December / January 2009/10

I wanted to thank everyone once more for taking the course. You were an enthusiastic and engaged group, which makes my job a lot easier. I wanted to post the final presentation, video, and student videos from the course for your records.

You can find the video commercials each team produced for your final projects on Youtube, there is a special playlist setup for you to visit here: http://www.youtube.com/view_play_list?p=FD74FFA4573CDC80

The final class wrap-up video is included on the playlist as well. 

Slides for the final class presentation are included below. Remember slides for the previous 5 classes are in earlier posts on this blog…just scroll down.

(download)

 

If you’re wondering about any of the music I played in class, you can find a playlist of the music here:  http://bit.ly/7ucAJ2

Most all of the videos you saw in class are included on my Youtube channel as well, http://www.youtube.com/gizmo787878

Finally, you can always keep up to date with what I am working on at my main web site, www.lawrencelinn.com, and this blog, blog.lawrencelinn.com. Good luck with your remaining courses and graduation!

Larry

Research tip - easily search popular business publications

Want to search Google for your assignment, but limit your search to quality business sources? Try my customized Google search site, http://search.lawrencelinn.com .  This search engine restricts itself to popular business magazines, newspapers and journals such as:

  • BusinessWeek, Forbes, Fortune, Fast Company, The Economist, Wired
  • Harvard Business Review, McKinsey Quarterly, MIT / Sloan Review, Insead
  • The Wall Street Journal, The Financial Times, The New York Times, Barron’s, SF Chronicle        

presentation workshop

A lot of students have asked about the resources I use to develop presentations, so I am re-posting this previous post to my main blog for your convenience. You'll find over 50 links to the best presentation resources I have found.

For those interested in the software I use to develop presentations, I use a program called Keynote that only runs on a Macintosh. It has slicker visual effects than Powerpoint, but with a little effort Powerpoint can do many of the same things. If you want an effect closer to Keynote but on a PC, the online presentation software Sliderocket (sliderocket.com) gets you a lot closer and has many merits on its own.

In the first presentation workshop post I gave you my top 10 tips and top 12 sites for developing great presentations. Want more? Here are 30 more tips from Garr Reynolds on

Seth Godin (remember the remarkable marketing guy?) also put together a small free booklet with his tips. You can read the booklet here:

(download)